Marketing Executive & Builder
Jason
Howie
I build the systems that turn marketing spend into pipeline — and sometimes I build the products, too.
About Me
Marketing Executive & Builder
I'm a marketing executive with 13+ years of experience driving revenue growth, building high-performance teams, and executing full-funnel demand generation strategies across B2B SaaS, healthcare technology, and AI. I've scaled companies from early-stage to $20M+ ARR through data-driven marketing, strategic partnerships, and cross-functional GTM leadership.
But I don't just operate systems — I build them. I'm the creator of FormulasHQ, an AI-powered platform for marketing ops pros that's grown to over 90,000 users. I taught myself to code because I kept running into problems nobody had built a solution for yet.
When I'm not driving pipeline or shipping product updates, I'm building model kits, doing home reno projects, or trying to keep up with my two kids and two dogs in Houston.
Quick Facts
Experience
Where I've Made an Impact
Director of Demand Generation & Growth Marketing
Artera
- •Reduced cost-per-lead by 80% through a complete revamp of paid search strategy while improving lead quality and pipeline contribution
- •Drove demand gen strategy during growth from $80M to $100M+ CARR and $68M in follow-on funding
- •Built marketing analytics frameworks providing executive-level visibility into campaign performance and ROI
Director of Demand Generation & Marketing Operations
Ambra Health
- •Drove ARR to $20M through strategic demand gen, account-based marketing, and optimized marketing operations
- •Created the #DitchTheDisk campaign, generating $3M+ in pipeline within the first year
- •Delivered 3 consecutive quarters of $1M+ in bookings with repeatable demand gen programs
Head of Marketing
LeadIQ
- •Scaled revenue from $8M to $15M+ ARR through comprehensive demand generation across paid, organic, and partner channels
- •Grew marketing-sourced MQLs from 500 to 1,500/month and increased deal size by 52%
- •Built and led a 10-person marketing team spanning demand gen, content, product marketing, and ops
Projects
Things I've Built
#DitchTheDisk
In a decade where most computers don't have CD drives, healthcare still relies on CDs. Ambra will work with any organization that wants to #DitchTheDisk.
Contact
Let's Talk
I'm always open to conversations about marketing ops, demand gen, or interesting products to build. Whether you're hiring, exploring a partnership, or just want to talk shop — let's connect.