Jason HowieRésumé

Marketing executive & builder

Jason Howie

I build the systems that turn marketing spend into pipeline, and sometimes I build the products, too.

Let’s connectSee my work
Jason Howie with his family

Houston, TXTwo kids, two dogs, one house mid-renovation.

01About

I’ve spent 13+ years building demand generation, growth and marketing operations engines for B2B SaaS and healthcare technology companies, and helped scale them past $20M ARR. I’m also a self-taught builder: FormulasHQ, the AI tool I made for marketing ops people, now has 90,000+ users.

Outside work I build model kits, renovate our house one room at a time, and keep up with two kids and two dogs in Houston.

Based in
Houston, TX
Focus
Demand gen, growth marketing, marketing ops, brand strategy
Industries
B2B SaaS, healthcare tech, AI
Education
MBA in Marketing, Rowan University, cum laude

02Experience

Jul 2024 – Present

Current

Artera

Director of Demand Generation & Growth Marketing

  • $5Min pipeline from relaunched LinkedIn and Google Ads strategy.
  • 80%lower cost per lead after rebuilding the paid search strategy.
  • $100M+CARR, up from $80M, alongside $68M in follow-on funding.
  • Built the marketing analytics framework that gives executives a direct read on ROI.

Apr 2022 – Aug 2022

RocketReach

VP of Marketing

  • 1.7x → 3.2xreturn on ad spend.
  • $2.2Min bookings in under six months.
  • Moved the go-to-market motion from product-led to hybrid sales- and product-led.

Aug 2020 – Mar 2022

LeadIQ

Head of Demand Generation & Marketing

  • $8M → $15M+ARR.
  • 3×marketing-sourced MQLs: 500 to 1,500 a month.
  • 52%larger average deal size.
  • 10person marketing team, built and led.

Mar 2016 – Aug 2019

Ambra Health

Director of Demand Generation & Marketing Operations

  • $20MARR, driven through demand gen, ABM and marketing ops.
  • $3M+pipeline in year one from the #DitchTheDisk campaign I created.
  • $1M+bookings, three quarters in a row.

03Projects

AdHelm: point your AI agent at your ad accounts. It audits, you decide. An eight-armed helm stave inside a ring of runes.
Agent-first CLI for ad accounts

AdHelm

A free, open-source CLI that lets marketers direct their own AI agent to audit Google, Meta, LinkedIn, TikTok, Reddit and OpenAI ad accounts plus GA4 and GTM. Local-only, bring your own credentials, read-only in 0.1.1.

  • Python
  • Apache-2.0
FormulasHQ: master complex spreadsheet formulas and scripted functions.
AI tool for marketing opsLive

FormulasHQ

Write, debug and explain formulas across Salesforce, HubSpot, Marketo and more.

90K+users

Apprentice: tattoo booking software that stops no-shows.
Studio management for tattoo shopsLive

Apprentice

Booking, payments and multi-location support for tattoo artists and shops.

  • Next.js
  • Supabase
  • Stripe
#DitchTheDisk ad for Ambra Health: how much could your healthcare org save this year by eliminating CDs?
Healthcare campaign · Ambra HealthShipped

#DitchTheDisk

A campaign to get healthcare off CDs for sharing medical images.

$3M+pipeline in year one

  • Demand gen
  • ABM

04Contact

Let’s talk.

I’m open to conversations about marketing ops, demand gen and product ideas: hiring, partnerships, or something interesting you’re building.

Connect on LinkedInDownload résumé (PDF)

Or email jasonahowie@gmail.com