Addiction is a serious problem in the United States, costing over $400 billion annually. According to an extensive study conducted by the U.S. Health Resources and Services Administration, text messaging can be extremely effective in bring about meaningful behavior change. While mHealth measures are improving patient outcomes across all healthcare fields, their value in supporting addiction recovery is especially noteworthy. Text messaging programs can provide the networked support on which addiction rehabilitation depends, and they do so at a cost far cheaper than comparable in-person support. […]
For nearly a decade web designers have concentrated on transitioning websites to more responsive designs, but many have failed to take into account the rapid increase in screen size. From 2007 to 2011 screen size only changed by a half an inch, then at the end of 2011 screen size exploded. In the past 3 years the size of the average smartphone screen has increased dramatically, going from an average of 3.5” to over 5” diagonally across, the largest being the Asus FonePad 8 with a screen size of a whopping 8”. The additional screen real estate is a double-edged sword, as there is more room to display content, but also now more dead space. […]
While Groupon may not be the Wall Street wonder boy that it had been, it still remains a marketing option for many small businesses across the country, but should it be? There is no arguing that the customer experience is great and the discounts are phenomenal, but someone has to pay the price and unfortunately it’s the small businesses that make up our communities. Need to drive traffic to launch a new store or product or to revive lagging sales? Groupon will most definitely succeed in those areas, but in terms of repeat business it just isn’t the go-to source businesses need, with only 22% of Groupon customers returning to businesses after using a coupon[i]. In this article we will discuss five reasons Groupon isn’t the right choice for small businesses. […]
As with Facebook, Google Plus, and Twitter, LinkedIn now offers header images. Properly sizing and modifying pictures for this spacing can be a little tricky especially if you're attempting to be a little on the creative side.
In which ways can a marketer use Instagram in social media marketing? In this article I discuss 9 ways in which Instagram can be used within a marketing strategy and why hashtags are not the best method.