Marketing Automation

Marketing & Sales Enablement

Business & Marketing Insights

Marketing Automation

Utilizing best practices from graphic design, user experience, web development, and digital marketing pedagogies; I specialize in planning and creating complete life-cycle automation programs. Triggered based on firmographics, web activity, and targeted accounts nurture tracks leverage the content and sales teams to deliver optimal results.

  • Content Strategy
  • Lead Generation Programs
  • Landing Page Optimization
  • Responsive Email Marketing
  • Advanced Lead & Customer Nurturing
  • Conversion Funnel Tracking
  • Campaign Management
  • Search Engine Optimization
  • Growth Driven Web Design
  • Social Media Integration & Optimization
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Marketo Logo
HubSpot Logo
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Marketing & Sales Enablement

Marketing creates the demand and sales close the deal, to help these teams achieve their goals organizations turn to technology stacks and establish sales processes to help with their success. I help organizations rationalize and prioritize these tools and processes based on their available resources and end goals.

Business & Marketing Insights

Every day companies use tools like Google Analytics, Kissmetrics, Moz, and HubSpot to gain better insight into where their leads are coming from and to increase the number coming in. Unfortunately, this comes with a catch, many businesses lose sight of their end goals and get overwhelmed with the sheer amount of data. I work with organizations to better utilize these tools, simplify reporting, and to gain actionable insights.

  • Industry & Business Benchmarking
  • Sales Funnel Analysis
  • Customer-lifecycle Analysis
  • Advanced Lead Scoring
  • Marketing Database Administration
  • Identify New Business Segments
Lead Scoring as a function of time

Portfolio

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